PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
"15-year-old charged in killing of 34-year-old man in Brooklyn Heights"
KEY ELEMENTS:
- Age: 15-year-old
- Location: Brooklyn Heights
- Relationship: Not included
- Shocking element: Youth accused of killing older man
- Information gap: Why did the 15-year-old commit the crime?
- Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including a specific minor age and a shocking detail, creating intrigue and prompting the reader to click for more information.