PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
"7-year-old girl's skull fractured by rock thrown through school bus window in Newark"
KEY ELEMENTS:
- Age: 7-year-old
- Location: Newark
- Relationship: N/A
- Shocking element: Skull fractured by rock
- Information gap: Who threw the rock and why?
- Verb tier: 2
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by leading with the victim's age, including a shocking element, and creating an information gap that intrigues readers.