PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
"15-year-old accused of murdering 12-year-old brother in Katy double homicide"
KEY ELEMENTS:
- Age: 15-year-old, 12-year-old
- Location: Katy
- Relationship: Brothers
- Shocking element: Murder within family
- Information gap: Why did the 15-year-old commit this crime?
- Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the high-CTR pattern by including specific ages, family relationship, and a shocking element, creating intrigue and leaving unanswered questions.