PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
"2-year-old drowns as California woman phoned men instead of helping. Guilty of murder in [City]"
KEY ELEMENTS:
- Age: 2-year-old
- Location: California
- Relationship: Mother
- Shocking element: Neglecting child for phone calls
- Information gap: Why did she prioritize calls over her child?
- Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including the victim's specific age, the family relationship, and the shocking neglectful action, creating a compelling information gap for readers.