PATTERN USED: A
EXPECTED CTR: 1.00%+
TEASER:
"15-year-old accused of stealing 240 phones from government job, sold to pawnshop in Maryland"
KEY ELEMENTS:
- Age: 15-year-old
- Location: Maryland
- Relationship: None
- Shocking element: Stealing 240 phones
- Information gap: How did he manage to steal so many phones?
- Verb tier: 1
WHY THIS WILL WORK:
This teaser follows the proven high-CTR pattern by including a specific minor age and a shocking detail, creating intrigue and leaving the reader wanting more.